That first part is really all that matters but let's also discuss the first mainstream Dry January push-back in a while (ever?) and some nice drinks-related things.
Really sharp take on how Dry January has turned into performative marketing noise rather than genuine self-reflection. The point about social lubrication being a biological benefit is something people miss when they go full abstinance without actual need. I've felt the same way watching the slop era unfold where every brand treats moderation like a branding opportu nity.
Really sharp take on how Dry January has turned into performative marketing noise rather than genuine self-reflection. The point about social lubrication being a biological benefit is something people miss when they go full abstinance without actual need. I've felt the same way watching the slop era unfold where every brand treats moderation like a branding opportu nity.
"every brand treats moderation like a branding opportunity" -- a thousand times yes. Cheers!